Starbucks Evaluation of the International Business...

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items. Since its inception, the company has established itself as the premier purveyor of the world’s finest†¦show more content†¦The company has also developed a structure and control system. With the realization that human capital holds a vital role in the development and sustainability of any institution, that of Starbucks included, it has taken to task to protect the same. To develop this, the company has an elaborate system that ensures the production levels of the company are met with pride. This like other leaders in the same has entailed ensuring they have an empowering corporate culture, topped by ensuring their employees enjoy competitive benefits. The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States. Safe for this, Starbucks has engaged in a rare system of employee stock ownership program, a programShow MoreRelatedCase Study for Starbucks1569 Words   |  7 Pages6. Evaluation of Starbucks social responsibility strategy? Is it sincere? In assessing Starbucks Social responsibility strategy, one would have to look at certain key elements of the strategy and what makes it a good strategy, a great strategy or even a poor strategy. One would have to ask question such as; * When was the social responsibility strategy adopted? * Did the social responsibility strategy contribute to Starbucks success? * Has the strategy been used to defeat more resourcefulRead MoreStarbuckss Marketing Plan For Starbucks1305 Words   |  6 Pagesfor Starbucks, it was interesting to review a multinational company that operates in 62 countries and has 19,000 stores (Starbucks Corporation, 2013). It is apparent that success lives within the offerings of high quality coffee with a 3 billion base of customers enjoying the products. The company has a strong commitment to buying and serving high-quality coffee and consumers have savored the coffee and the prestigious brand. Starbucks arsenal not only consists of the signature Starbucks brandRead MoreCase Study : Starbucks, Inc.1482 Words   |  6 PagesORG 530-2 CT 6: Starbucks, Inc., CSR: Reporting Analysis This paper will examine Starbucks, Inc. CSR and sustainability practices from the viewpoint of a potential socially responsible investor performing due diligence. Two indices will be used to compare and contrast the company s CSR report which measure the CSR practices of corporations; also, the usefulness of these two indices for research purposes will be evaluated, critiquing the credibility and limitations of each index. A report willRead MoreStarbucks International Operations1564 Words   |  7 PagesANALYSIS STARBUCK’S INTERNATIONAL OPERATIONS Course Name: Business Policy Seminar Course Number: MGMT - 690 Submitted By: Emaan Date: 14th November 2010 INTRODUCTION: Starbucks is one the most successful companies in the United States, which is evident by the fact that it is among the FORTUNE 500 Companies. 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In order for Starbucks to continually growing in the market is to enhance the equity of the company and the Starbucks brand name. One opportunity of accomplishing these goals is to attract new customers by opening new stores in their communities. By maximizing the convenience for customers, the new store locations will attract new customersRead MoreHow Would You Classify the Starbucks Product Using the Marketing Consideration for a Consumer Product? What Individual Product Decision Has Starbucks Made?973 Words   |  4 PagesQUESTION 2 How would you classify the Starbucks product using the marketing consideration for a consumer product? What individual product decision has Starbucks made? A product represents the heart of an organization s marketing program. Without a product, there were no price, design, target market, marketing mix, promotion strategy etc. simply, there were no business. Starbucks  products can be defined as Convenience Products because there are relatively inexpensive and limited shoppingRead MoreStarbucks International Operations1258 Words   |  6 Pagessupport this document. Case Study 5: Starbucks International Operations 1. World wide operations of Starbucks Starbucks created a very interesting and ultimately profitable concept to the United States when Schultz bought the company in 1987. He decided that he needed to introduce corner coffee bars such as the ones found overseas. When he visited Italy he had discovered they had these on almost every corner and decided to implement the same strategy. With the excellent reviews and blanketingRead MoreStarbucks Company Evaluation1607 Words   |  7 PagesBA 530 Employee Retention and Company Success Starbucks believes that the compensation paid to executive officers should be closely aligned with the performance of the company on both a short-term and a long-term basis, and that such compensation will assist the company in attracting and retaining key executives, which is critical to long-term success.    Thus, compensation for executive officers consists of three components: annual base salary, annual incentive bonus, and long-term incentiveRead MoreStarbucks : Business Marketing Strategy1667 Words   |  7 PagesBriefly synthesize the key information presented in the case. Starbucks is the best example to show any business marketing strategies have done successfully because it is one of the biggest companies over the world. Becoming the biggest business happened quickly with exceeding expectation. The case of Starbucks informs how Howard Schultz, CEO of Starbucks, can make his business from domestic to overseas and presents several key strategies which are external, such as location, customers, and reputation

The Vs. Emission Testing - 1200 Words

In a modern society, people always face the dilemma to choose whether obey ethic standards or gain more profit. This problem is the much-debated one in that it affects everyone in their daily lives. Despite various responses, people may have on the topic that the Volkswagen engineer James Liang pleads guilty for his role in cheat U.S. emission test. Back to last year James Liang and his co-conspirators designed and implemented software for new â€Å"EA 189† diesel engine, to cheat the missions tests. They knew it was impossible to create a diesel engine that could meet the U.S. emission standard, so they developed a software â€Å"defeat device,† which could recognize the difference between using the dynamometer to measure the emission quality in†¦show more content†¦It is important to have an understanding of Maxim, Will, and Duty to better understand the Categorical Imperative theory. Maxim is a subjective principle of volition; Kant believed that when people were doing something, they always followed the general principle. For example, if one person needed to borrow some money from his friend, and he knows that he was not able to pay it back. However, he still borrowed that money from his friend. In this time, the general principle is that whenever I need money, I can borrow it from the others, even though I know that I would not give it back. So that people would follow this general principle under the same situation if they argue with it. Also, the will means what makes a good man good is the will to have a decision that is decided by universal moral law in some way. Besides, the last one is the duty, according to Kant’s theory; he believed that self-interest and motivation are different; how people act from the respect of the universal law would make a good will. In another word, the theory of duty is a person with the capacity to act morally to universal law. Furthermore, to better illustrate Kant’s theory there is no better way than comparing the differences between that with rule utilitarianism. The principle of utility is â€Å"the greatest amount of good for the greatest number. â€Å", which is also called consequentialism; the moral behaviorShow MoreRelatedThe Fuel Of Diesel Cars762 Words   |  4 Pagesdid the impossible for quite a while; until it came to light that they were cheating on emissions tests; likely killing diesel’s future as a fuel. A year before Charles and Frank made their first car, Rudolf Diesel patented the design for diesel powered combustion engine. He believed that this would revolutionize the industry, because diesel fuel harbored a higher concentration of energy per gallon (132Ãâ€"106 vs 155Ãâ€"106 joules, gasoline and diesel respectively; in terms of energy density). 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Medha Patkar Essay Example For Students

Medha Patkar Essay Hunger strike On 28th March, 2006, Medha went on a hunger strike, in protest of the decision taken by the authorities, to increase the height of the Narmada dam. The strike continued for a long period of 20 days and finally came to an end on April 17, 2006. The Supreme Court rejected the plea of Narmada Bachao Andolan to stop the construction of the dam. To know the complete life history of Medha Patkar, read on. Detainment by Police On December 2, 2006, Medha was arrested by the police at Singur in West Bengal, for her active involvement in the protest against getting the hold of farmland. She was detained, because the police officers thought that, she might provoke people, thus leading to law and order problem. Foreign Fund and Anti-National Activities The Madhya Pradesh Government alleged the Narmada Bachao Andolan of receiving foreign funds and using them for unclear purposes. They claimed that, the money that was obtained was being used by the organization to hamper the rehabilitation process. During the early nineties Medha Patkar started gaining national and international attention for her efforts in the movement. Awards and Honors †¢She was a recipient of Right Livelihood Award (1991) M. A. Thomas National Human Rights Award (1999) †¢Deena Nath Mangeshkar Award †¢Mahatma Phule Award †¢Goldman Environment Prize †¢Green Ribbon Award †¢Human Rights Defenders Award Biography Medha Patkar (Marathi: , born December 1, 1954) is a Indian social activist. She is known for her role in Narmada Bachao Andolan. Medha Patkar is a well known soc ial activist of India. She was born on 1st December in the year 1954 in Mumbai, India to Indu and Vasant Khanolkar, a trade union. She was raised by politically and socially active parents. Her father ctively fought in the Indian Independence Movement. Medhas mother was a member of Swadar, an organization setup to help and assist women suffering difficult circumstances arising out of financial, educational, and health related problems. Her parents activism played a role in shaping her philosophical views.. Prior to becoming a social reformer, she completed her M. A. in Social Work from Tata Institute of Social Sciences (TISS). She left Ph. D. in the midst and got actively involved in the agitations conducted by tribals and peasants of Maharashtra, Madhya Pradesh and Gujarat. This paved way for the formation of the organization named Narmada Bachao Andolan. Narmada Bachao Andolan began as a fight for information about the Narmada Valley Development Projects and continued as a fight for just rehabilitation for the lakhs of people to be ousted by the Sardar Sarovar Dam and other large dams along the Narmada river. Eventually when it became clear that the magnitude of the project precluded accurate assessment of damages and losses, and that rehabilitation was impossible, the movement challenged the very basis of the project and questioned its claim to development. . Veteran of several fasts, monsoon satyagrahas on the banks of the rising Narmada, her uncompromising insistence on the right to life and livelihood has compelled the post-Independence generation in India as well as around the world to revisit the basic questions of natural resources, human rights, environment, and development. Facing police beatings and many jail terms on the way, she continues t o believe in the best of people and the democratic system. She has won over police and even government officers through her simple faith in justice and comprehensive analysis of the facts. She has served as a Commissioner to the World Commission on Dams, Taking up a two-pronged approach of sangharsh (struggle) and nirman (constructive work), Medha tai has worked with villagers and community groups to develop alternatives in energy, water harvesting, and education for tribal children. The Reva Jeevanshala, using both state and local syllabus taught by local teachers in the local language, is a system of 9 residential schools and 4 day-schools in the tribal villages of Maharashtra, Madhya Pradesh, and Gujarat. .u925be3eca102ce211e9b2e24cd3e545f , .u925be3eca102ce211e9b2e24cd3e545f .postImageUrl , .u925be3eca102ce211e9b2e24cd3e545f .centered-text-area { min-height: 80px; position: relative; } .u925be3eca102ce211e9b2e24cd3e545f , .u925be3eca102ce211e9b2e24cd3e545f:hover , .u925be3eca102ce211e9b2e24cd3e545f:visited , .u925be3eca102ce211e9b2e24cd3e545f:active { border:0!important; } .u925be3eca102ce211e9b2e24cd3e545f .clearfix:after { content: ""; display: table; clear: both; } .u925be3eca102ce211e9b2e24cd3e545f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u925be3eca102ce211e9b2e24cd3e545f:active , .u925be3eca102ce211e9b2e24cd3e545f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u925be3eca102ce211e9b2e24cd3e545f .centered-text-area { width: 100%; position: relative ; } .u925be3eca102ce211e9b2e24cd3e545f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u925be3eca102ce211e9b2e24cd3e545f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u925be3eca102ce211e9b2e24cd3e545f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u925be3eca102ce211e9b2e24cd3e545f:hover .ctaButton { background-color: #34495E!important; } .u925be3eca102ce211e9b2e24cd3e545f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u925be3eca102ce211e9b2e24cd3e545f .u925be3eca102ce211e9b2e24cd3e545f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u925be3eca102ce211e9b2e24cd3e545f:after { content: ""; display: block; clear: both; } READ: Sex Education And The Classroom EssayHighlights : Medha Patkar . She built foundation of human rights movement in India through Narmada Bachao Andolan (NBA). NBA started as a fight to seek information about the Narmada Valley Development Projects has inspired numerous human rights movements in India and worldwide ever since. Adding entirely different dimension to leadership Sangharsh (struggle) and Nirman (constructive Work) Medha Patkar brings up a broader vision to seek micro-to-macro, local-to-global linkage. As a result of her dualistic thinking and acting, she helped create National Alliance of Peoples Movement (NAPM) a collaboration of various organizations across India to collectively organize around issues like, globalization, neoliberalism, and sustainable development. However, one of her greatest rewards came in 1995 from the Supreme Court of India. Previously, in 1994 Supreme Court gave permission to increase height of the dam on Narmada river in some areas. NBA filed a petition to stop construction of the dam on the grounds of its inconsistent economic planning, severe environmental hazards and lack of rehabilitation plan for the citizens whose livelihoods were connected to that land. Supreme Court, in 1995, ruled in favour of NBA by stopping construction until Government could come up with a coherent plan. However, NBAs work is relentlessly going on by supporting the villages and communities in that area with alternative energy, education, water harvesting and several other things. And this inspirational journey of M

The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web

The development of the internet has been perhaps the best thing which has ever happened to human beings, as far as computer-based communication is concerned. Ever since its introduction in the world way back in 1965, the internet has continued to play a significant role in our lives.Advertising We will write a custom essay sample on The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web specifically for you for only $16.05 $11/page Learn More The advanced use of the internet or the World Wide Web in the contemporary world has had a revolutionary impact to the people all over the world, thus helping to improve their lives in a special way. The human life in vast areas of accountability has been made easier through the possibilities of world wide communications currently offered by the internet. As it would be observed, culture and commerce are some of the key aspects involving human s today that have been impacted largely by this modern trend of communication which continues to touch every part of our lives. On this particular note, the internet has played a major role in enhancing communication and interaction among people of different cultural backgrounds, through interactive elements like search engines and social networking sites found on the internet. More importantly, the evolution of the internet has continued to play a key role in today’s business arena in a number of ways. In regard with this subject, this paper examines how the use of blogs and social networking has altered our daily usage of the World Wide Web and the internet. The constant use of blogs and social networking as some of the main tools of communication offered by the internet has altered the way people use the World Wide Web. Just a couple of years ago, the internet would be seen as a platform for kids and idle adults to kill time in ways that could not be more useful. This woul d include things such as sharing of pictures and rants, email communication, and computer gaming, among other engaging activities. However, today, things have completely changed, and internet has emerged as one of the many things courtesy of the computer technology which have proved to be very useful to the human life. As a matter of fact, millions of people across the world have discovered just how the internet could be used for other beneficial ways, apart from simple communication and gaming (Goh Quek 2010). Today, people can interact freely with each other and even conduct business over the internet through blogs and social networking sites such as Facebook, Twitter, Linked-In and My Space, among others. As it would be observed, most of these activities are based on social and economic grounds, and it is for such reasons why people would remain attached to the internet nowadays than ever before.Advertising Looking for essay on communications media? Let's see if we can hel p you! Get your first paper with 15% OFF Learn More Blogs are interactive platforms through which people can communicate with each other and be able to share and discuss important things in life. Different people would tend to blog for varied reasons that would range from personal to commercial purposes. In this regard, blogging offers both personal and corporate benefits to its many users across the world. As it would be observed, there are diverse reasons as to why many people in the current world would prefer using blogging as a way of interaction and communication over the internet (Miura Yamashita 2007). First of all, blogging is an effective and first way of establishing relationships, and for that reason, it serves as a convenient way through which marketers and other business people could create links with potential customers. Another common purpose for using blogs is to build reputation and credibility online about one’s business. In this regard, businesses are able to provide information regarding their products and services to potential customers through an interactive basis where they can receive feedback and comments from the targeted audience. This, however, plays a significant role when it comes to understanding consumer interests better, thus giving marketers a better stand against their competitors in the market. Blogging also offers growing businesses an opportunity to create or establish community online. In this case, businesses can share their expertise, knowledge, and information on their products and/or services with a larger audience. More importantly, businesses can blog their new product updates, holidays, and other specials regarding their businesses, thus creating and maintaining good relationships with customers and clients. Apart from the benefits highlighted above, blogging also offers vast communication benefits to both the bloggers and the targeted people. Through this form of online communication, people can a lways be assured of effective communication all the time. Moreover, people would be sure to save much of their time when they use blogs to convey their message to the audience, than when they use other mediums of communication. More importantly, blogs are also known to offer a better solution for notification than email or websites. One common advantage of using blogs over other forms of online communication is that they are an inexpensive method of passing information to persons. Unlike the website, which involves many things which the users have to be familiar with before they can use them, operating a blog would only require one to have basic computer skills. Blog software is easy to operate, since they involve pushing of a few buttons on the computer keyboard, before the task is completed. This usually involves typing one’s thoughts or ideas, linking to relevant resources, and then publishing to blog for people to read. The idea of blogging is said to serve a wide array o f purposes beyond what people are likely to realise via the use of social media. As a matter fact, it is for these specific reasons why many people in the current world have decided to opt for blogs as the effective ways of conveying information.Advertising We will write a custom essay sample on The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web specifically for you for only $16.05 $11/page Learn More Social media has also played a very important role in changing the way humans use the World Wide Web or the internet. Sites such as Facebook, Twitter, and My Space, just to mention but a few, have emerged as very powerful platforms that have helped to transform the way we communicate and do business in the current world. These interactive sites have continued to play a key role in promoting and enhancing human interaction across the globe. As a matter of fact, social network site s have proved to be useful in enabling people interact online easily. Unlike the traditional ways of communication and the other forms of internet communication that entails the use of forums, email, and message boards, the use of social networking sites closely resembles face-to-face conversations, and this makes communication more effective. Popular social networking sites such as Facebook, Twitter, and My Space are altering the human fabric of the World Wide Web. As it would be observed, none of the above social networks appeared to be exciting for the last five years, where they were seen as just virtual sites fit for kids and idlers than anything else. This perception, however, has changed completely in the current world where a greater percentage of the global population is said to be very active on these sites. According to current statistics on internet, Facebook alone has amassed over 600 million members and users across the world. On the same note, over 200 million are sai d to be actively involved in matters involving twitter. The same high participation is also observable in other social networks. This massive usage is a clear indication that the social sites are taking humans somewhere exciting. One common aspect of the social networks is that they do enable people to stay connected all the time, regardless of the geographical barriers separating them in life, among other common obstacles of normal interaction and communication. In this regard, there are many ways through which social networks have changed our lives, thus altering the daily usage of the internet in the world. One significant way by which social networks have widely been used is for normal socialisation. Social networking sites have become useful platforms of modern interactions through which people having similar interests and goals can connect. In this respect, employers can easily get in touch with their employees in matters of work, thus enhancing performance and productivity in the workplace. Moreover, people can easily communicate with their friends and family members.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Colgate and Buchanan (2005, p. 429), what makes the use of these interactive sites more interesting is the fact that, apart from them being virtual spaces upon which information can be managed in an efficient manner, the sites also enable their users to listen to music, share photos and watch videos, among other stuff. More importantly, just like such engines such as Google and Yahoo, social networking sites can also be educational and informational, and this keeps users updated on many things in life. Social sites such as Facebook and Twitter are also viewed as the most reliable communication platforms in the current world through which celebrities, and managers of non-profit organisations can reach out to their targets of interest. These social sites have also become the touchstone for politicians and other high-profile people who are willing to publicise and promote their causes. In this regard, the targeted people can also use the interactive platforms to share thei r ideas and voice their opinions. Moreover, they can also communicate with these people on a one-on-one basis. Social networking sites have become common among the younger generations in the world. For this reason, progressive politicians and other famous icons have seen them as the most efficient ways of reaching to the tech sawy youth of the current world, thus going for them without hesitation. Social networking sites have also proved to be useful tools in the modern business world. Things in this world are changing fast with times, and such is the business world which has taken every initiative possible to stay ahead in matters regarding technology. In the current times, progressive marketers and businesses allover the world have embraced the power of technology to reach their customers and try to engage them in useful communication that will help in improving their business relationships with them. In this case, marketers and businesses have turned to social sites as important platforms upon which they can advertise their products and services. Burn and Loch (2007, p. 39) claim that by â€Å"simply placing banners and advertisement texts about their products and services, companies and other businesses can be assured of reaching more customers in diverse regions, thus increasing their sales in the long run†. More importantly, social sites are cost inefficiency, thus enabling entrepreneurs and investors to draw insight on their businesses without having to incur much expense in terms of advertisement and publicity. The fact that sites such as Facebook offer much exposure to commercial advertisements, possibly owing to its great popularity across the world, has attracted many investors and entrepreneurs into the habit of using the social sites to promote their businesses. Both established and emerging businesses in the modern world have adopted the idea of social presence as a convenient way of testing their services on consumers. In this respect, cu stomers are able to air their views and give suggestions on products and services, among other aspects, thus helping businesses to understand their interests well. This plays a crucial role in facilitating future improvements to serve the customers better. Thanks to current advancements in the communication sector, an access to the internet has been extended to reach beyond computers to mobile phones. In this regard, internet users across the world are able to reach the internet and access social networking sites simply by pushing a button on their phones. This offers great opportunities to businesses, which are ever eager to reach an expansive market for their products and services. It is worth noting that social networking sites have also played a crucial role to modern journalism. Today, it is easy for the people in the media sector to reach large masses of people in the world, through social networking sites such as Facebook and Twitter. In this case, news and other important in formation would have reached the audience long before they are aired through traditional media. More importantly, some news websites offer people the opportunity to share their version of a news event before it goes on air, thus adding value to the report. The ability to sift through news and speculated events offered by the social sites gives everyone who can access the internet a better understanding of the information, compared with anyone who relies just on traditional media to get to know about news (Sohail 2012). The other notable place where the effective use of social media has applied is in the business and recruitment sectors. As a matter of fact, there are businesses that operate solely on social networking sites such as My Space, Linked In, and Facebook. This, however, enables them to interact well with their clients and other people that may be of interest to them. In this regard, the businesses would sometimes see these interactive sites as convenient zones to seek pot ential employees, thus placing employment advertisements on them for willing applicants to apply. Linked In, which specialises on career and professional matters, is known to have undoubtedly played a key role in advancing careers by helping Human Resource professionals in the world discover potential employees with the desired qualities. In just another perspective, some potential employers have adopted a new way of getting to know their potential employees better through the social networking sites (Kumar, Novak Tomkins 2010). This has the meaning that it is possible for the employers to sift through the applicants’ information using sites such as Facebook, and make informed conclusions about them, before they get to hire them in their companies. On this note, it should always be understood by everyone that social networks can sometimes play a significant role in our professional lives, and therefore, it would always be a good idea for people to be careful with the kind of information they post on the internet for others to see. While good images and information give the best reflection of someone, compromising information, images or any other details can severely hurt one’s chances to pursue employment. The use of blogs and social networking sites, as observed in this paper, has completely changed the usage of the World Wide Web in the world. Blogs and social networks such as Facebook, Twitter, Linked In, and My Space, among others have completely reduced communication barriers in all aspects of human life. As observed in this paper, many people across the world have become great fans of the internet, owing to the many social and economic benefits associated with the trend. This, however, explains the current changes on the daily use of the internet in the current world. List of References Burn, J Loch, K 2007, ‘The societal impact of the World Wide Web-Key challenges for the 21st century’, Social Responsibility in the Informati on Age: Issues and Controversies, vol. 12. no. 29, pp. 34-39. Colgate, M Buchanan, O 2005, ‘Relationship benefits in an internet environment’, Managing Service Quality, vol. 15. no. 5, pp. 426-436, via Global Internet database. Goh, J Quek, C 2010, ‘An investigation of students’ perceptions of learning benefits of weblogs in an East Asian context: A Rasch analysis’, Educational Technology Society, vol. 13. no. 2, pp. 90-101. Kumar, R, Novak, J, Tomkins, A 2010, Structure and evolution of online social networks, Springer, New York. Miura, A Yamashita, K 2007, ‘Psychological and social influences on blog writing: An online survey of blog authors in Japan’, Journal of Computer-Mediated Communication, vol. 12. no. 4, pp. 1452-1471. Sohail, Q 2012, How social networks have changed our world, http://www.techi.com/ This essay on The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web was written and submitted by user Harmony W. to help you with your own studies. 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